One of the things I hear time and time again from new mamas and women in their final trimester, is that is they cannot wait to get out of maternity clothes and wear their own clothes again.
Most women have two main goals after their baby is born: to get fit and get back to their pre-body weight as well as breastfeed. But it’s hard enough to find stylish clothing you can breastfeed in without everyone staring at you, let alone exercise in too!
Introducing Lactivewear® – Breastfeeding activewear by Mammojo, a new label featuring a collection of post-pregnancy and nursing activewear that allows easy breastfeeding while supporting mamas to live an active lifestyle. With a range that includes tanks, tops, leggings and yoga pants, swimwear and their best-selling hoodie, keeping active with a new baby is now much easier.
A clever concept featuring nursing tops that are not only stylish, but practical designs that allow you to comfortably and conveniently breastfeed in, and also supportive and flexible enough to exercise in.
So brilliant, only a Mama herself could come up with it.
When pregnant with her third baby, Melita Shirley found it impossible to find breastfeeding-friendly activewear that was also supportive enough to exercise in and stylish enough to leave the house in. So she created her own, designing and launching her very own label: Mammojo Lactivewear®.
The benefits of breastfeeding are well known, as breastmilk contains powerful antibodies that help your baby fight off viruses and bacteria. Breastmilk also supplies all the necessary nutrients in the proper proportions, and protects against diseases, like diabetes. It is easily digested – no constipation, diarrhea or upset stomach, and breastfeeding lowers your baby’s risk of having asthma or allergies.
Not only is breastfeeding a fantastic source of nourishment for your baby, but the beautiful happy hormone oxytocin that is released when your baby nurses also helps your uterus contract, returning to its pre-pregnancy ‘normal’ size more quickly.
Activewear doesn’t mean you have to go to the gym to wear them, with the Mammojo range designed for comfort as well as support. Mamas of new babies have enough to do without worrying about what to wear, with these stylish tops and pants easy to throw on, easy to feed in and stylish enough to leave the house in.
Besides, aren’t all we Mamas technically ‘active’ most of the time anyway? Comfortable, supportive and stylish clothes are what most Mamas wear when we’re ‘on duty’, running errands, walking to the playground or the school run or shopping for groceries. It’s the most practical, comfortable and supportive outfit to wear. And now so stylish, you can incorporate it into your existing wardrobe (like stylish mama Danielle Vella, below).
With a complete range that includes compression tights, yoga pants, nursing tops and tanks plus the popular breastfeeding hoodie, Mammojo has ticked all the boxes for your go-to post-pregnancy activewear wardrobe. Each post-maternity nursing top is made from the highest quality, luxury Italian supplex fabric that’s highly breathable, supportive and comfortable.
Compression tights have become one of the most popular post-pregnancy pants for the many benefits they offer post-pregnancy. Recommended by Obstetricians, GPs and Physiotherapists they can help with post-birth recovery, leg and tummy cramping, reducing water retention, offering back and core support as well as tummy support.
The Mammojo Postnatal Compression Tights provide extra support to your joints which change considerably after pregnancy as your bones soften and change – as well as offering strong postpartum tummy support for abdominal separation. The compression tights come in two convenient lengths, full length and 3/4 length in black, so you could wear them as leggings as well.
The bestseller in the Mammojo range is the Signature Nursing Hoodie. A wardrobe staple for breastfeeding mamas, the two invisible zips help to feed discreetly so everyone in the playground or the cafe won’t stare at you, while also keeping you nice and warm.
A great design with twin invisible zip openings, this fabulous breastfeeding hoodie has become a cult favourite with bloggers like Marcia from Not So Mumsy (above) and Zoe Foster Blake (below) who raved about it on her blog. It will surely become a staple of your nursing wardrobe, whether you’re out and about or just at home.
The clever designs of the Yoga Tank Top, the Signature Breastfeeding Swimsuit and the Nursing Racer Top features built-in abdominal support and a built-in breastfeeding friendly support bra making them extra comfortable and supportive, while allowing you to breastfeed discreetly and without buttons or straps or fuss!
Mammojo offers Free Shipping (including internationally – how good is that?!) a 90-day money back guarantee and easy returns. Check out some of the impressive customer reviews and the full range with fitting tips at Mammojo.com.
To celebrate the launch of Mammojo we have a fantastic giveaway exclusive for Stylish Bump readers. Just follow Mammojo on Instagram and comment below why you’d like to WIN one of their best-selling breastfeeding hoodies AND a pair of compression tights, valued at $Au208. Please keep your answers to 25 words or less and add your Instagram handle (ie. @stylish_bump) in your answer. Competition closes on Sunday 22 October, 2017 at 7pm (AESDT).
Winner will be announced on Sunday 22 October, 2017 on Stylish Bump on Instagram after 7pm (AESDT).